ripples foundation

to finance them all

The ripples foundation will provide the legal framework for all easy town projects, and finance them all until they can stand on their own feet.

Many easy town projects originate in the easy town books and include ideas for new business practices, for thriving towns, for an open-minded approach to the human sexuality, and for stories which create visions for a future that isn’t quite as screwed up as it will be if we don’t do some proper rethinking and reshaping of– well, practically everything.

But the beauty in all this is that we can use all our ingenuity to find out what is possible, what we can create, what we can restore — if we put our minds to it.

All projects are designed in a way that they have the potential to create positive ripple effects in people’s personal lives, in communities and for the planet.

All projects are in the idea stage, some have made great leaps already and present complex and intertwined ideas. For the next leaps finance and teams are needed.

Main project areas

Turn the world upside down to give it a good shake

business ideas

rethinking business practices, image

The following three business ideas are the furthest developed and are presented on their own websites.

The Hub, rethinking the internet

dot.International, rethinking how we do business

book stations, ideas for the future of books

town ideas

rethinking towns & cities, image

Ideas for thriving and inspiring towns mostly start with the question: What if a town had a purpose?


‘At its core the Easy Town experiment is about being curious, about trying out visions, about exploring and playing around with ideas, testing the limits of the possible, daring to try out the unconventional, questioning the inevitable, allowing for complexity.’

book 1, beginning


rethinking, talk about sex, image

Unexpectedly, the human sexuality has become a cornerstone in the easy town projects.


This whole fuss about our sexuality is one of the major things that screws with us. We have to dig in bluntly to unearth everything we humans have made weird.’

book 2/1, travelling, San Francisco


stories, image

Apart from completing the easy town books, other story projects include: movies, TV series, plays, rethinking damaging narratives, and more.


Stories are a gateway to change.

notes for book 3, shaping

For more detailed introductions see the easy town ideas website >



‘You know how people tend to say: “But who will pay for all this?” I thought about it, and I came to the conclusion that from now on my response will be: “So long as you find the money for subsidies, state receptions, the entertainment industry, the military, or for bribes for political and economical gain, and for all the other kinds of ambiguous expenses, I will not think about this question again.” And I might add: “Probable fun fact: if we build our town and do a good job with our experiments, then many government expenses won’t be necessary any more.”’

notes for book 4/1, building

Support the easy town projects

setting sail, title image for supporting the easy town projects

Rethinking how we do business is essential for a thriving and sustainable future.

Building new businesses which empower creatives, craftspeople, customers and communities alike might be a ticket to that future.

You can support the further development of all easy town projects with a donation, with your expertise, with the purchase of a photo print by Charlie Alice Raya, or with the purchase of an easy town book.

Find out more on the easy town ideas website >


Photo special & stories special

fairy land, 2015, by Charlie Alice Raya

The author’s favourites

Charlie Alice Raya is the author of the easy town books, the creator of all easy town websites and a photographer.

On the ripples website you can take a look at the author’s favourite photographs, most of which are already available as photo prints in support of the easy town projects.

icon for the easy town books website

About the easy town books

The easy town books by Charlie Alice Raya are the playground to explore all sorts of ideas regarding architecture, health, town life, coexisting with nature and a lot more. You can find a short introduction on this page >>> or you can visit the easy town books website.

universe, title image, by Charlie Alice Raya

Views from around the universe

Views from around the universe started as a collection of thoughts to deal with my anger about the war in Ukraine. By now many more views from the planets of the universe have been added, some of which are published on this website. More can be found on the other easy town websites.


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